Many marketers will tell you one of the major challenges of content marketing is finding the sweet spot between selling your brand and producing useful content. So it might surprise you that almost 90% of consumers actually want to read content created by brands. Yet, this delicate balance can be easily disrupted. If even a nudge of self-promotion is detected your content’s credibility could go down by 29%.
Creating content worth sharing doesn’t need to be a challenge, Insights in Marketing (IM) outlines methods to easing these struggles in their new infographic.
Stick to our 5 key takeaways to develop more persuasive and shareable content:
Now that we know consumers actually want to read our content, how can we make that content useful and marketable without being too forward?
We’re learning that consumers have now begun to trust brands just as much as they trust content from major media outlets, like The Wall Street Journal and The New York Times.
On average, 75% of ideas are simply published once and never reused or repurposed again. How can that cycle be altered and something worth sharing created?
Before we can educate our customers we need to first educate ourselves on our key audience.
When writing content, always ask these questions:
According to IM, nearly 58% of consumers report trusting editorial content – but this number can get as high as 74% if the content includes an educational element.
People are more likely to trust and organically share content from someone within their “inner circle.” Why not make it easier for your circle to share your content by not only including social sharing buttons and emails, but also ensuring your content is easy to repurpose on other platforms and formats.
Here’s what online consumers love to share the most:
Always remain authentic to your brand and never lose touch with your audience – surely you’ll be creating content your readership will be shouting from the proverbial rooftops in no time.