Do Print Materials Have a Place in the Digital Marketing World (Yes They Do!)

Apr 25, 2017
Do Print Materials Have a Place in the Digital Marketing World (Yes They Do!)

The next time you ride the subway, take a look around. The vast majority of people you’ll see will have their heads down, reading the news, engaging with friends and family, all through their smartphone. A mere ten to fifteen years ago, this would not have been the case; back then you might’ve spotted many […]

Understanding the Fold: The Myth of the Scroll

Nov 26, 2015
Understanding the Fold: The Myth of the Scroll

Above-the-fold placement, a term dismayed designers have heard all too often. Yes the fold exists, but it’s only relevant because whatever is shown at the top of a page should be meaningful. Since screen sizes shift in size based on device and resolution, each user is experiencing a different fold. The function of a smart design […]

The Evolution of Web Design

May 13, 2015
The Evolution of Web Design

Since the Internet hit households in the late ’90s on Windows 95 & 98, we’ve seen web design evolve from an explosion of sights and sounds to the visually pleasing, user experience focused, seamless designs that we enjoy today. Back in the early days of Internet exploration, user experience wasn’t something that was on the […]