4 Reasons Why Animated Videos Help You Reach Your Content Marketing Goals

Oct 26, 2017
4 Reasons Why Animated Videos Help You Reach Your Content Marketing Goals

The use of animated video in marketing is nothing new at this point. In fact, many of the most beloved commercials and advertising campaigns of the past have included some form of animation; whether this is the Geico gecko or cavemen, any of the Kellogg’s animated mascots, or hamsters driving around in a Kia Soul, […]

Why Writing an eBook Will Help Improve with Lead Generation

Aug 29, 2017
Why Writing an eBook Will Help Improve with Lead Generation

Writing an eBook can be an exciting, as well as challenging undertaking. We know this, because we recently published an eBook of our own, “How to Pick the Right Agency”. There is no doubt, an extensive amount of work that goes into creating an eBook, so what sort of benefits does producing one yield? For […]

The Gen Z Gamechangers

Jul 25, 2017
The Gen Z Gamechangers

The Internet was a gamechanger for most businesses and professionals, as it changed the way everything worked and how people interacted. However, for me personally the internet was not a gamechanger, it was all I ever knew. Being a member of what the media refers to as “Generation Z”, I was surrounded by technology from […]

Going Live: Exploring the Benefits of Social Livestreaming

Jun 26, 2017
Going Live: Exploring the Benefits of Social Livestreaming

The December release of yet another feature in Instagram and its parent company Facebook, presents a great opportunity for B2C marketing. Instagram and Facebook ‘live’ allow users to, at any time, broadcast live video to all their followers on those platforms, automatically notifying those followers that a livestream has begun. By having livestream notifications be […]

Do Print Materials Have a Place in the Digital Marketing World (Yes They Do!)

Apr 25, 2017
Do Print Materials Have a Place in the Digital Marketing World (Yes They Do!)

The next time you ride the subway, take a look around. The vast majority of people you’ll see will have their heads down, reading the news, engaging with friends and family, all through their smartphone. A mere ten to fifteen years ago, this would not have been the case; back then you might’ve spotted many […]

Case Studies! (Why you Should Reflect on your Work)

Mar 28, 2017
Case Studies! (Why you Should Reflect on your Work)

Demonstrating experience is a vital component in the process of winning over potential clients. Yet when it comes down to it, many businesses neglect or make it unnecessarily difficult for clients to view their previous work. With more than 80% of business-to-business companies reporting positive returns from featuring their own case studies1, we’ve decided to […]

The 3 Key Elements of Content Marketing

Feb 24, 2017
The 3 Key Elements of Content Marketing

At the best of times, developing a content marketing strategy can be confusing; especially if you don’t have a clue where to begin. Fear not! We’ve refined the process of planning a stellar content strategy to just three key points. The right content for the right audience The goal of a well-crafted content strategy is […]

Don’t Forget Gen X

Oct 3, 2016
Don’t Forget Gen X

Without definition for nearly thirty years, the cohort that later became known as Gen X is often characterized by fierce independence, which resulted from their demographic being sandwiched between the two larger generations, the Boomers and the Millennials. Growing up during the political scandals of the 1970’s, many of those within Generation X began to develop […]

What Makes a Millennial?

Aug 31, 2016
What Makes a Millennial?

As of late, the term “millennial” has come to signify a number of things. In regards to the age demographic, it generally refers to anyone born from the early eighties to the mid-nineties. Now that the millennial generation is recognized as being the largest in numbers, marketers seem to be scrambling to appeal to a […]

Social Media in the Hospitality Industry – It’s Time to Get Creative 

Aug 3, 2016
Social Media in the Hospitality Industry – It’s Time to Get Creative 

When you think of an eatery, what’s the first thing that comes to mind? Could it possibly be “food porn”? During the astronomical rise of social media; namely Facebook, Twitter and the kingpin of photography, Instagram, our savvy society have changed the hospitality industry as we know it. As it stands it’s not just the […]