Going Live: Exploring the Benefits of Social Livestreaming

Jun 26, 2017
Going Live: Exploring the Benefits of Social Livestreaming

The December release of yet another feature in Instagram and its parent company Facebook, presents a great opportunity for B2C marketing. Instagram and Facebook ‘live’ allow users to, at any time, broadcast live video to all their followers on those platforms, automatically notifying those followers that a livestream has begun. By having livestream notifications be […]