The Demographic Difference – Examining the Choices of Millennials, Gen X, and Baby Boomers

Oct 25, 2016
The Demographic Difference – Examining the Choices of Millennials, Gen X, and Baby Boomers

Here at Pace Creative, we’re very interested in what motivates people to make purchase decisions, especially when it comes to the difference a generation can make. That’s why we’ve been looking into what makes Gen X tick and Millennials click, who’s consuming what content and where they’re finding it. And above all else, how does […]

Don’t Forget Gen X

Oct 3, 2016
Don’t Forget Gen X

Without definition for nearly thirty years, the cohort that later became known as Gen X is often characterized by fierce independence, which resulted from their demographic being sandwiched between the two larger generations, the Boomers and the Millennials. Growing up during the political scandals of the 1970’s, many of those within Generation X began to develop […]