Do Print Materials Have a Place in the Digital Marketing World (Yes They Do!)

Apr 25, 2017

The next time you ride the subway, take a look around. The vast majority of people you’ll see will have their heads down, reading the news, engaging with friends and family, all through their smartphone. A mere ten to fifteen years ago, this would not have been the case; back then you might’ve spotted many […]

Case Studies! (Why you Should Reflect on your Work)

Mar 28, 2017

Demonstrating experience is a vital component in the process of winning over potential clients. Yet when it comes down to it, many businesses neglect or make it unnecessarily difficult for clients to view their previous work. With more than 80% of business-to-business companies reporting positive returns from featuring their own case studies1, we’ve decided to […]

The 3 Key Elements of Content Marketing

Feb 24, 2017

At the best of times, developing a content marketing strategy can be confusing; especially if you don’t have a clue where to begin. Fear not! We’ve refined the process of planning a stellar content strategy to just three key points. The right content for the right audience The goal of a well-crafted content strategy is […]

The Demographic Difference – Examining the Choices of Millennials, Gen X, and Baby Boomers

Oct 25, 2016

Here at Pace Creative, we’re very interested in what motivates people to make purchase decisions, especially when it comes to the difference a generation can make. That’s why we’ve been looking into what makes Gen X tick and Millennials click, who’s consuming what content and where they’re finding it. And above all else, how does […]

Don’t Forget Gen X

Oct 3, 2016

Without definition for nearly thirty years, the cohort that later became known as Gen X is often characterized by fierce independence, which resulted from their demographic being sandwiched between the two larger generations, the Boomers and the Millennials. Growing up during the political scandals of the 1970’s, many of those within Generation X began to develop […]

What Makes a Millennial?

Aug 31, 2016

As of late, the term “millennial” has come to signify a number of things. In regards to the age demographic, it generally refers to anyone born from the early eighties to the mid-nineties. Now that the millennial generation is recognized as being the largest in numbers, marketers seem to be scrambling to appeal to a […]

Social Media in the Hospitality Industry – It’s Time to Get Creative 

Aug 3, 2016

When you think of an eatery, what’s the first thing that comes to mind? Could it possibly be “food porn”? During the astronomical rise of social media; namely Facebook, Twitter and the kingpin of photography, Instagram, our savvy society have changed the hospitality industry as we know it. As it stands it’s not just the […]

The Video Advantage

Jun 29, 2016

Video is an effective and engaging medium. From driving traffic to your agency, to educating your clientele on your business’ history – creating video content is an eye-catching method for getting your point across. Now more than ever, consumers are actively seeking out product demonstrations and reviews before spending their money. This trend towards making informed […]

Keeping Up With the Kardashian’s Content Strategy

Jun 14, 2016

With Instagram, Twitter, Facebook and TV followers that rival the population of a mid-sized country, the Kardashians are quickly becoming the powerhouse brand influencers of this century. But how has clever brand strategy taken TV’s first family from socialite status to superior content creators?   Appreciate that your audience is your most powerful content marketing […]

Understanding the Fold: The Myth of the Scroll

Nov 26, 2015

Above-the-fold placement, a term dismayed designers have heard all too often. Yes the fold exists, but it’s only relevant because whatever is shown at the top of a page should be meaningful. Since screen sizes shift in size based on device and resolution, each user is experiencing a different fold. The function of a smart design […]