The Gen Z Gamechangers

Jul 25, 2017

The Internet was a gamechanger for most businesses and professionals, as it changed the way everything worked and how people interacted. However, for me personally the internet was not a gamechanger, it was all I ever knew. Being a member of what the media refers to as “Generation Z”, I was surrounded by technology from […]

Going Live: Exploring the Benefits of Social Livestreaming

Jun 26, 2017

The December release of yet another feature in Instagram and its parent company Facebook, presents a great opportunity for B2C marketing. Instagram and Facebook ‘live’ allow users to, at any time, broadcast live video to all their followers on those platforms, automatically notifying those followers that a livestream has begun. By having livestream notifications be […]

Make an Impact with your Landing Pages (Why 1st Impressions Matter the Most)

May 30, 2017

Two tenths of a second are all it takes for the average internet-user to form an impression of your website. Less than three seconds later, readers have made several more judgements that will enforce upon this initial impression1. That’s all it takes for most to decide whether or not your website is worth their time. […]

Do Print Materials Have a Place in the Digital Marketing World (Yes They Do!)

Apr 25, 2017

The next time you ride the subway, take a look around. The vast majority of people you’ll see will have their heads down, reading the news, engaging with friends and family, all through their smartphone. A mere ten to fifteen years ago, this would not have been the case; back then you might’ve spotted many […]

Case Studies! (Why you Should Reflect on your Work)

Mar 28, 2017

Demonstrating experience is a vital component in the process of winning over potential clients. Yet when it comes down to it, many businesses neglect or make it unnecessarily difficult for clients to view their previous work. With more than 80% of business-to-business companies reporting positive returns from featuring their own case studies1, we’ve decided to […]

The 3 Key Elements of Content Marketing

Feb 24, 2017

At the best of times, developing a content marketing strategy can be confusing; especially if you don’t have a clue where to begin. Fear not! We’ve refined the process of planning a stellar content strategy to just three key points. The right content for the right audience The goal of a well-crafted content strategy is […]

The Demographic Difference – Examining the Choices of Millennials, Gen X, and Baby Boomers

Oct 25, 2016

Here at Pace Creative, we’re very interested in what motivates people to make purchase decisions, especially when it comes to the difference a generation can make. That’s why we’ve been looking into what makes Gen X tick and Millennials click, who’s consuming what content and where they’re finding it. And above all else, how does […]

Don’t Forget Gen X

Oct 3, 2016

Without definition for nearly thirty years, the cohort that later became known as Gen X is often characterized by fierce independence, which resulted from their demographic being sandwiched between the two larger generations, the Boomers and the Millennials. Growing up during the political scandals of the 1970’s, many of those within Generation X began to develop […]

What Makes a Millennial?

Aug 31, 2016

As of late, the term “millennial” has come to signify a number of things. In regards to the age demographic, it generally refers to anyone born from the early eighties to the mid-nineties. Now that the millennial generation is recognized as being the largest in numbers, marketers seem to be scrambling to appeal to a […]

Social Media in the Hospitality Industry – It’s Time to Get Creative 

Aug 3, 2016

When you think of an eatery, what’s the first thing that comes to mind? Could it possibly be “food porn”? During the astronomical rise of social media; namely Facebook, Twitter and the kingpin of photography, Instagram, our savvy society have changed the hospitality industry as we know it. As it stands it’s not just the […]